South Africa’s Freshest Online B2B Marketplace


This week on the market
Beans bidding every Wednesday 2:00pm

We have Baby Marrow,Gems,Patty Pans, Sweetcorn 4s and combination pallets later in the week. We also have eggs in addition to our regular products.

New additional Pricing Feature

A Farmer can now list their Asking Price (Reserve) and their Starting Price which is 5% less then their Asking Price. If Bidding does not reach the Asking Price, there is an option to accept/reject.

Platform Update

Exciting new Branded Marketplace and Buy-It-Now (BIN) features to be unveiled later this week!
30th July - Cape Town
We will be attending and exhibiting at the PMA Fresh Connections Conference and Trade Show

Realise True Value

HelloChoice is an online B2B trading platform that will transform and streamline the fresh produce trade. Allowing Grocers and Farmers to ‘’Realise True Value”.

We have successfully completed our initial Pilot in the Potato market, and are now inviting more Grocers and Farmers to join our thriving community. Farmers are able to advertise their fresh produce online, and Grocers are able to buy directly from the farm. Please send any inquiries to Contact Us, for further information.

Information about Online, fresh produce market place

Why HelloChoice?

Online, fresh produce market place.
Open and transparent market and price discovery mechanism
Instant access to a universe of Buyers and Sellers (beyond traditional channels and networks)
Reduced marketing and distribution costs
Lower market prices
Fresher supply chain.

How does the online, fresh produce market place work

How to Trade

Buyers and sellers have the opportunity to be a part of community of people that are interested in true value and streamlined profitable transactions for both parties.

Johannesburg? Durban? Free State? KZN? No matter where you are in South Africa, we would love to connect with you

Want to Buy? Want to Sell?



How It Works

Online, fresh produce market place

We would love to connect with you. Please mail us at