Agri fintech startup HelloChoice secures major Standard Bank investment

HelloChoice has announced the finalisation of a major investment from Standard Bank. The 25% equity deal will enable the fintech startup to continue in its mission to promote economic prosperity and food security.

Co-founder and CEO of HelloChoice, Grant Jacobs explains what this investment means for the expansion of HelloChoice as a digital online marketplace;

“HelloChoice is spearheading the modernisation of agricultural trade as we digitise food production and trade, to help unlock and protect value in this sector so central to nourishing and sustaining life. The strategic investment will help us to further fund ongoing tech investment and operational capacity, as we leverage our complementary offerings and strengths to deliver more innovative services and solutions to customers in South Africa and across our continent. At a personal level, I am energised by the good work we are doing and the adventure of building an impactful and significant business.”

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EFT Details

Bank: Standard Bank South Africa
Beneficiary/Account type: Business/ Company
Acc Name: FSS Debtors Receipt Account
Acc Number: 009 738 444
Reference: OneFarm Share