South Africa Agri-fintech Startup HelloChoice Secures backings from Standard Bank

South African agri-fintech startup HelloChoice has secured investment from Standard Bank as it looks to solidify its position as the leading digital fresh produce and agricultural marketplace.

Launched in 2018 by Grant Jacobs and Graeme Jarvie with the goal of modernising the traditional farm produce buying and selling process, HelloChoice is a fresh produce trading platform that has over 2,000 users that have so far traded over ZAR100 million (US$6.8 million).

HelloChoice was invited to work with Standard Bank on the OneFarm Share hunger relief and food security campaign in 2020. OneFarm Share links requests for food aid with extra fresh produce from emerging farmers, commercial farmers, and food processors, and has so far raised the supply and delivery of hunger relief donations to 3,200 tonnes, amounting to 12.8 million nutritious meals for disadvantaged children and communities.

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EFT Details

Bank: Standard Bank South Africa
Beneficiary/Account type: Business/ Company
Acc Name: FSS Debtors Receipt Account
Acc Number: 009 738 444
Reference: OneFarm Share