Your Direct Online Agricultural Marketplace

Directly Connecting Farmers & Buyers

Members Of

Who We Are

HelloChoice® was founded by Amkela Investments, Brite Capital and iShack Ventures, to build a thriving trading community of Buyers and Sellers and address broader food security and socio-economic needs.

Meet The Team

Our Values And Principles

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Building and protecting economic value
Fair and transparent trade
Continuous innovation and excellence
Good governance and sustainable business practices

Grant Jacobs

Inspirational leader with extensive business development and management experience

  • HelloChoice CEO and Co-Founder
  • Co-founded HelloChoice® in 2018, directing business model and platform development working hands-on in the field to recruit and coach initial buyers and in packhouses with early adopting farmers
  • Leads strategic projects, platform design, and business and financial management
  • Extensive systems experience across a range of sectors including, asset management, EDI medical claims, ERP and online profiling and assessment systems
  • Previous directorships and senior positions at New Concept Mining, MicroMega Holdings (now Sebata Holdings), the State IT Agency, and Safika Technologies Holdings
  • Grant holds a B.Comm (UKZN) and CIM (Henley Institute)

Graeme Jarvie

Entrepreneurial farmer and agricultural investor

  • HelloChoice® Co-Founder
  • Co-founded HelloChoice® in 2018, leading strategic marketing, value proposition development and go-to-market strategy working hands-on to embed founding principles and business practises
  • More than 20 years grain, dairy, vegetable, potato, macadamias and blue berry farming and marketing experience
  •  Heads up the Jarvie Group’s agricultural activities and investments, focussing specifically on agricultural technology trends and developments and how these can be leveraged and commercialised within the group
  • Graeme qualified at Cedara Agricultural College