Who We Are

HelloChoice was founded by Amkela Investments, Brite Capital and iShack Ventures, to build a thriving trading community of Buyers and Sellers and address broader food security and socio-economic needs.

Vision & Purpose

Build and protect economic value

Build a thriving trading community of Grocers and Farmers

Fair and transparent trade

Increase economic prosperity through an efficient market that builds and protects value and removes unnecessary or hidden costs

People before products and profit

Develop and support small and emerging Farmers by improving market access and reach

Innovation and excellence

Promote a healthier society by making fresher produce more affordable and more easily available.

Core Values and Guiding Principles

 

Build and protect economic value

Build & protect economic value

Fair and transparent trade

Fair & transparent trade

People before products and profit

People-centred

Innovation and excellence

Innovation & excellence

Good governance & sustainable business practices

Good governance & sustainable business practices.

 

Our Team

Grant Jacobs

Grant Jacobs
Businessman, IT entrepreneur and company director

Graeme Jarvie

Graeme Jarvie
Entrepreneurial farmer, and director of GoldenGrow Farming and MOO2U Dairy

Wayne Berger

Wayne Berger
a well-known platform developer and co-founder of iShack Digital Consultancy and iShack Venture Builders.