Hello Choice Logo

Your Direct Online Agricultural Marketplace

Directly Connecting Farmers & Buyers

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Who We Are

HelloChoice is a digital marketplace that connects fresh fruit and fresh vegetables direct from farm to buyer. Our dynamic platform displays fresh produce market prices in the convenience of your personal device. By digitising the sale of fresh bulk fresh produce,
HelloChoice is your best place to buy fresh vegetables and fruit! We market sustainable produce for the convenience of both Seller and Buyer. The wide range of produce includes:
• Fresh produce: fruits and vegetables
• Wholesale dry beans bulk
• Grains such as: bulk sugar , maize, samp .
• Frozen products

HelloChoice® was founded by Amkela Investments, Brite Capital and iShack Ventures, to build a thriving trading community of Buyers and Sellers and address broader food security and socio-economic needs.

Meet The Team

Our Values And Principles

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Building and protecting economic value
Fair and transparent trade
Continuous innovation and excellence
Good governance and sustainable business practices

Grant Jacobs

Inspirational leader with extensive business development and management experience

  • HelloChoice CEO and Co-Founder
  • Co-founded HelloChoice® in 2018, directing business model and platform development working hands-on in the field to recruit and coach initial buyers and in packhouses with early adopting farmers
  • Leads strategic projects, platform design, and business and financial management
  • Extensive systems experience across a range of sectors including, asset management, EDI medical claims, ERP and online profiling and assessment systems
  • Previous directorships and senior positions at New Concept Mining, MicroMega Holdings (now Sebata Holdings), the State IT Agency, and Safika Technologies Holdings
  • Grant holds a B.Comm (UKZN) and CIM (Henley Institute)

Graeme Jarvie

Entrepreneurial farmer and agricultural investor

  • HelloChoice® Co-Founder
  • Co-founded HelloChoice® in 2018, leading strategic marketing, value proposition development and go-to-market strategy working hands-on to embed founding principles and business practises
  • More than 20 years grain, dairy, vegetable, potato, macadamias and blue berry farming and marketing experience
  •  Heads up the Jarvie Group’s agricultural activities and investments, focussing specifically on agricultural technology trends and developments and how these can be leveraged and commercialised within the group
  • Graeme qualified at Cedara Agricultural College