Your Direct Online Agricultural Marketplace

Directly Connecting Farmers & Buyers

Members Of

Who We Are

HelloChoice® was founded by Amkela Investments, Brite Capital and iShack Ventures, to build a thriving trading community of Buyers and Sellers and address broader food security and socio-economic needs.

Meet The Team

Our Values And Principles

Building and protecting economic value
Fair and transparent trade
Continuous innovation and excellence
Good governance and sustainable business practices

Grant Jacobs

Inspirational leader with extensive business development and management experience

  • HelloChoice CEO and Co-Founder
  • Co-founded HelloChoice® in 2018, directing business model and platform development working hands-on in the field to recruit and coach initial buyers and in packhouses with early adopting farmers
  • Leads strategic projects, platform design, and business and financial management
  • Extensive systems experience across a range of sectors including, asset management, EDI medical claims, ERP and online profiling and assessment systems
  • Previous directorships and senior positions at New Concept Mining, MicroMega Holdings (now Sebata Holdings), the State IT Agency, and Safika Technologies Holdings
  • Grant holds a B.Comm (UKZN) and CIM (Henley Institute)

Graeme Jarvie

Entrepreneurial farmer and agricultural investor

  • HelloChoice® Co-Founder
  • Co-founded HelloChoice® in 2018, leading strategic marketing, value proposition development and go-to-market strategy working hands-on to embed founding principles and business practises
  • More than 20 years grain, dairy, vegetable, potato, macadamias and blue berry farming and marketing experience
  •  Heads up the Jarvie Group’s agricultural activities and investments, focussing specifically on agricultural technology trends and developments and how these can be leveraged and commercialised within the group
  • Graeme qualified at Cedara Agricultural College