Your Direct Online Agricultural Marketplace

Directly Connecting Farmers & Buyers


Who We Are

HelloChoice® was founded by Amkela Investments, Brite Capital and iShack Ventures, to build a thriving trading community of Buyers and Sellers and address broader food security and socio-economic needs.

Meet The Team

Our Values And Principles

Build & protect economic value
Fair & transparent trade
Innovation & excellence
Good governance & sustainable business practices

Executive Team

Grant Jacobs
Grant is an inspirational leader with more than 20 years business development and management experience across a range of sectors. He has held director and senior management positions at New Concept Mining, Sebata Holdings (formerly MicroMega Holdings) and the State IT Agency (SITA), and founded Amkela Investments in 2005. Grant holds a B.Comm (University of KwaZulu-Natal) in Information Systems, Finance, Economics and Business Administration), and a Certificate In Management (Henley Institute).

Executive Team

Graeme Jarvie
Graeme is an entrepreneurial farmer with more than 20 years grain, dairy, potato farming experience. He now heads up the Jarvie Group’s farming activities, focussing specifically on agricultural technology trends and developments and how these can be leveraged and commercialised within the group and further afield.

Graeme qualified at the Cedara Agricultural College.