Who We Are
HelloChoice was founded by Amkela Investments, Brite Capital and iShack Ventures, to build a thriving trading community of Buyers and Sellers and address broader food security and socio-economic needs.
Vision & Purpose
Build a thriving trading community of Grocers and Farmers
Increase economic prosperity through an efficient market that builds and protects value and removes unnecessary or hidden costs
Develop and support small and emerging Farmers by improving market access and reach
Promote a healthier society by making fresher produce more affordable and more easily available.
Core Values and Guiding Principles
Build & protect economic value
Fair & transparent trade
People-centred
Innovation & excellence
Good governance & sustainable business practices.
Our Team
Grant Jacobs
Businessman, IT entrepreneur and company director
Graeme Jarvie
Entrepreneurial farmer, and director of GoldenGrow Farming and MOO2U Dairy
Wayne Berger
a well-known platform developer and co-founder of iShack Digital Consultancy and iShack Venture Builders.