South Africa’s Freshest Online B2B Marketplace

A PMA Member


Become a HelloChoice Buyer to bid on your chosen fresh produce lots – we call this a Bid-Sale

Buy-It-Now (BIN) Sale options will be available soon

  • You benefit and save by becoming a HelloChoice Buyer:
    • o Find the fresh produce that you want at the right price – use the power of your HelloChoice account to transform and streamline your fresh produce buying
    • Hassle-free shopping – no price haggling and supply stress
    • Market transparency and free market pricing through the HelloChoice’ open and transparent market and price discovery mechanism. The most competitive produce market prices in South Africa
    • Instantly access a universe of Sellers, beyond traditional channels and networks
    • Reduce your sourcing and logistics costs
    • Improve your supply certainty and traceability
    • Freshen your supply chain with more direct distribution opportunities and reduced double handling.