Your online produce trading platform – Directly connecting Farmers and Buyers

A PMA Member


  • Our Vision and Purpose is clear
    • Build a thriving trading community of Grocers and Farmers
    • Increase economic prosperity through an efficient market that builds and protects value and removes unnecessary or hidden costs
    • Develop and support small and emerging Farmers by improving market access and reach
    • Promote a healthier society by making fresher produce more affordable and more easily available.
  • What makes us different
    • First independent fresh produce trading ecosystem focusing on creating value for both Grocers and Farmers
    • Curated and self-regulating ecosystem overcoming the reliance on inefficient gatekeepers to manage the flow of value between producers to consumers
    • Simple & powerful functionality to enable quick and efficient trading
    • Fast innovation and enhancement cycles and open design philosophy to enable quicker delivery of new functionality.